{"id":6381,"date":"2021-11-16T14:53:00","date_gmt":"2021-11-16T14:53:00","guid":{"rendered":"https:\/\/octa.codbt.com\/?p=6381"},"modified":"2024-10-23T08:48:34","modified_gmt":"2024-10-23T08:48:34","slug":"dcm-technology-the-new-3-letters-of-digitalization","status":"publish","type":"post","link":"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization","title":{"rendered":"DCM Technology &#8211; The New 3 Letters of Digitalization in Sales Companies"},"content":{"rendered":"\n<p>Over the years, the operating systems within sales companies have undergone significant changes, primarily driven by rapid technological advancements. From the early days of manual processes to today&#8217;s cutting-edge digital tools, companies have consistently evolved. But the future of digital transformation in sales companies is now encapsulated in just three letters: <strong>DCM (Distant Channel Management)<\/strong>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">H\u0131zl\u0131 Eri\u015fim Men\u00fcs\u00fc<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#A_Journey_Back_in_Time_Sales_Managers_and_Their_Dominance_in_the_90s\" >A Journey Back in Time: Sales Managers and Their Dominance in the 90s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#The_Advent_of_MIS_The_First_Wave_of_Digitalization\" >The Advent of MIS: The First Wave of Digitalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#ERP_Takes_Digitalization_to_New_Heights\" >ERP Takes Digitalization to New Heights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#The_Evolution_Continues_with_CRM\" >The Evolution Continues with CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#Enter_Remote_Work_A_New_Challenge_for_Sales_Companies\" >Enter Remote Work: A New Challenge for Sales Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#What_is_DCM_Distant_Channel_Management\" >What is DCM (Distant Channel Management)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#The_Core_Functions_of_DCM\" >The Core Functions of DCM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#OctaSales_The_Pioneer_of_DCM_Technology\" >OctaSales: The Pioneer of DCM Technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wp-octa.octapull.com\/en\/dcm-technology-the-new-3-letters-of-digitalization\/#The_Future_of_DCM_and_Remote_Work_in_Sales_Companies\" >The Future of DCM and Remote Work in Sales Companies<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Journey_Back_in_Time_Sales_Managers_and_Their_Dominance_in_the_90s\"><\/span>A Journey Back in Time: Sales Managers and Their Dominance in the 90s<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"608\" class=\"wp-image-32776\" style=\"width: 1080px;\" src=\"https:\/\/octapull.com\/wp-content\/uploads\/2021\/11\/1-16.png\" alt=\"DCM Technology - The New 3 Letters of Digitalization in Sales Companies\" srcset=\"https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/1-16.png 1920w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/1-16-300x169.png 300w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/1-16-1024x576.png 1024w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/1-16-768x432.png 768w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/1-16-1536x864.png 1536w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/1-16-650x366.png 650w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the 1990s, the sales managers were the kings of the business world. They held immense power, acting as gatekeepers of critical information. With no cloud technology in place, all sales operations went through their hands. <\/p>\n\n\n\n<p>Sales managers were not just employees; they were stars. When a regional sales manager walked into the room, it was as if a commander had arrived. The respect was tangible\u2014sales managers commanded applause that often surpassed even that of CEOs at company meetings.<\/p>\n\n\n\n<p>This hierarchical reverence wasn\u2019t without merit. The knowledge and field dominance held by sales managers significantly impacted the performance of the entire team. From managers to sales reps, wholesalers to distributors, everyone pushed to meet the goals set by the powerful sales executives. The entire structure depended on the expertise and authority of these key individuals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Advent_of_MIS_The_First_Wave_of_Digitalization\"><\/span>The Advent of MIS: The First Wave of Digitalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The introduction of <strong>MIS (Management Information Systems)<\/strong> in the 90s brought about the first significant wave of digitalization in sales companies. <\/p>\n\n\n\n<p>MIS systems were revolutionary, enabling communication and collaboration across various departments. For the first time, sales data, customer risk information, and collection reports could be accessed with a single click. Executives could drill down by region, product, or sales representative, giving a broader range of decision-makers access to vital information.<\/p>\n\n\n\n<p>The arrival of MIS began to dismantle the exclusive power held by sales managers. No longer was critical data siloed in the hands of a few. Instead, this information became accessible to company executives from all departments, shifting the power dynamics within organizations and creating a more data-driven approach to decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ERP_Takes_Digitalization_to_New_Heights\"><\/span>ERP Takes Digitalization to New Heights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As businesses embraced digital tools, <strong>ERP (Enterprise Resource Planning)<\/strong> systems, especially those powered by <strong>Oracle<\/strong>, became the backbone of integrated operations. ERP systems went beyond sales data, merging production and financial operations into a single, cohesive platform. <\/p>\n\n\n\n<p>This level of integration transformed how sales companies managed their day-to-day activities, providing unprecedented control and oversight.<\/p>\n\n\n\n<p>With ERP, sales managers could see the entire scope of their operations, ensuring that inventory levels, production schedules, and financial resources were aligned with sales targets. <\/p>\n\n\n\n<p>This was a significant step forward in sales digitalization, allowing businesses to operate more efficiently and with greater transparency across departments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Evolution_Continues_with_CRM\"><\/span>The Evolution Continues with CRM<img decoding=\"async\" width=\"1080\" height=\"608\" class=\"wp-image-32789\" style=\"width: 1080px;\" src=\"https:\/\/octapull.com\/wp-content\/uploads\/2021\/11\/2-15.png\" alt=\"DCM Technology - The New 3 Letters of Digitalization in Sales Companies\" srcset=\"https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/2-15.png 1920w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/2-15-300x169.png 300w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/2-15-1024x576.png 1024w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/2-15-768x432.png 768w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/2-15-1536x864.png 1536w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/2-15-650x366.png 650w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>By the early 2000s, <strong>CRM (Customer Relationship Management)<\/strong> systems became indispensable in sales companies. As competition increased and customer loyalty became harder to secure, CRM tools helped businesses focus on the customer experience. <\/p>\n\n\n\n<p>These systems tracked every interaction, giving sales teams deep insights into customer preferences and behaviors, ensuring long-term retention.<\/p>\n\n\n\n<p>The power of CRM lies in its ability to personalize the sales process. No longer were customers just names on a list; they became individuals with unique needs, and CRM helped companies cater to them. T<\/p>\n\n\n\n<p>his marked a shift from traditional, transactional sales to a more relationship-focused approach, helping sales organizations stay competitive in a crowded market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enter_Remote_Work_A_New_Challenge_for_Sales_Companies\"><\/span>Enter Remote Work: A New Challenge for Sales Companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Today, one of the most significant drivers of digitalization is the widespread shift to <strong>remote work<\/strong>. Gone are the days of long commutes, crowded offices, and geographical limitations. <\/p>\n\n\n\n<p>Now, the concept of work has evolved to mean any place where one can connect with a laptop. For sales departments, this transformation has been particularly impactful.<\/p>\n\n\n\n<p>Sales organizations, which once depended heavily on face-to-face interactions, are now adapting to a fully digital environment. No longer there is a need to visit clients in person to make a sale or collect payments. <strong>Mobile calls, video conferences, and other virtual communication tools<\/strong> have become the norm. <\/p>\n\n\n\n<p>This shift has drastically improved efficiency, allowing sales teams to engage with customers without spending hours in traffic or arranging in-person meetings.<\/p>\n\n\n\n<p>However, with this newfound flexibility comes a new challenge: how do companies manage these remote customer relationships effectively? This is where <strong>DCM (Distant Channel Management)<\/strong> comes into play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_DCM_Distant_Channel_Management\"><\/span>What is DCM (Distant Channel Management)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>DCM<\/strong> is the newest evolution in sales digitalization. It addresses the challenge of managing customer relationships in a world where interactions are increasingly happening through <strong>digital platforms<\/strong> such as video calls. DCM systems enable sales managers to oversee the entire customer relationship process, even when it\u2019s conducted remotely.<\/p>\n\n\n\n<p>Much like CRM transformed customer relations in the early 2000s, <strong>DCM<\/strong> now steps in to handle the complex dynamics of <strong>remote sales management<\/strong>. It integrates traditional sales management functions\u2014like planning, reporting, and performance tracking\u2014into the digital environment. <\/p>\n\n\n\n<p>This allows managers to monitor their teams and ensure that customer engagements align with broader business goals, even when the team is working from different locations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Core_Functions_of_DCM\"><\/span>The Core Functions of DCM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most critical aspect of <strong>DCM<\/strong> is its ability to manage sales channels remotely. Through DCM systems, companies can ensure that their sales strategies are executed consistently, no matter where their sales representatives or customers are located. DCM systems provide several key functions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Remote Planning:<\/strong> Sales managers can develop and adjust plans based on real-time data, ensuring that their strategies align with current market trends.<\/li>\n\n\n\n<li><strong>Measurement &amp; Reporting:<\/strong> DCM provides the tools to measure the success of sales campaigns and customer interactions, even when those interactions are conducted through video calls or other digital means.<\/li>\n\n\n\n<li><strong>Customer Relationship Management:<\/strong> Much like CRM, DCM focuses on maintaining strong customer relationships. However, it adds the ability to manage these relationships through distant channels, ensuring consistent quality across digital interactions.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OctaSales_The_Pioneer_of_DCM_Technology\"><\/span>OctaSales: The Pioneer of DCM Technology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first global example of a <strong>DCM<\/strong> platform comes from Turkey, where <strong>OctaSales<\/strong> was introduced by the <strong>OCTAPULL<\/strong> team. <strong><a href=\"https:\/\/octapull.com\/octasales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OctaSales<\/a><\/strong> is a groundbreaking solution designed specifically for sales organizations operating in the digital era. <\/p>\n\n\n\n<p>As a <strong>video-call platform<\/strong> with integrated DCM functions, it enables sales teams to manage customer interactions remotely without sacrificing efficiency or effectiveness.<\/p>\n\n\n\n<p><strong>OctaSales<\/strong> merges the functions of traditional <strong>CRM<\/strong> and <strong>ERP<\/strong> systems with the flexibility needed for remote work. This allows sales managers to handle everything from client meetings to order processing through a single platform, all while maintaining control over their sales channels. <\/p>\n\n\n\n<p>As remote work continues to grow, tools like <strong>OctaSales<\/strong> will become increasingly essential for sales companies worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_DCM_and_Remote_Work_in_Sales_Companies\"><\/span>The Future of DCM and Remote Work in Sales Companies<img decoding=\"async\" width=\"1080\" height=\"608\" class=\"wp-image-32783\" style=\"width: 1080px;\" src=\"https:\/\/octapull.com\/wp-content\/uploads\/2021\/11\/3-1.png\" alt=\"DCM Technology - The New 3 Letters of Digitalization in Sales Companies\" srcset=\"https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/3-1.png 1920w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/3-1-300x169.png 300w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/3-1-1024x576.png 1024w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/3-1-768x432.png 768w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/3-1-1536x864.png 1536w, https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/3-1-650x366.png 650w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we look toward the future, <strong>DCM (Distant Channel Management)<\/strong> will play an even more prominent role in the digital transformation of sales companies. The trend toward <strong>remote work<\/strong> is not going away\u2014in fact, it is expected to grow in the coming years. <\/p>\n\n\n\n<p>With remote working becoming the new norm, companies will need tools that allow them to manage their sales channels efficiently and keep customer relationships strong, even when those relationships are built through virtual interactions.<\/p>\n\n\n\n<p>Startups like <strong>OCTAPULL<\/strong> are leading the charge, developing innovative solutions that empower sales teams to work effectively in a digital-first environment. <\/p>\n\n\n\n<p><strong>OctaSales<\/strong> is just the beginning. Over the next decade, DCM will become a standard component of any sales organization&#8217;s toolkit, ensuring that it can thrive in the evolving landscape of digital commerce.<\/p>\n\n\n\n<p>In conclusion, <strong>DCM<\/strong> represents the next step in the ongoing digitalization of sales companies. <\/p>\n\n\n\n<p>As more businesses adopt remote work, the ability to manage sales channels and customer relationships through distant means will become increasingly important. With tools like <strong>OctaSales<\/strong>, sales organizations can adapt to the challenges of this new era, staying competitive and efficient in a world where <strong>working from home<\/strong> and remote sales are the new normal.<\/p>\n\n\n\n<p>To stay ahead in the rapidly evolving digital sales landscape, integrating advanced solutions like <strong>DCM<\/strong> is no longer optional\u2014it\u2019s essential. <\/p>\n\n\n\n<p>As remote work becomes the standard, platforms like <strong>OctaSales<\/strong> are designed to help sales teams manage their channels efficiently while maintaining strong customer relationships. Ready to take your sales operations to the next level? <\/p>\n\n\n\n<p>Discover how <strong>OCTAPULL<\/strong> and <strong>OctaSales<\/strong> can transform your business with cutting-edge tools for the digital era. Visit <a href=\"https:\/\/octapull.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OCTAPULL<\/a> to explore all their innovative solutions, and for more detailed insights on how <strong>OctaSales<\/strong> can streamline your sales processes, check out <a href=\"https:\/\/octapull.com\/octasales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OctaSales<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The operating systems of sales companies have changed a lot over the years and as technology advances. The systems have always updated themselves until DCM (Distant Channel Management), the new 3-letter of digitalization in sales companies, appeared.<\/p>\n","protected":false},"author":1,"featured_media":32770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,75],"tags":[],"class_list":["post-6381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-2","category-video-conferencing"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/Blog-Thumbnail-Gorsel-Sablonu-Kopyasi-15-150x150.png",150,150,true],"full":["https:\/\/wp-octa.octapull.com\/wp-content\/uploads\/2021\/11\/Blog-Thumbnail-Gorsel-Sablonu-Kopyasi-15.png",1593,937,false]},"categories_names":{"67":{"name":"Technology","link":"https:\/\/wp-octa.octapull.com\/en\/category\/technology-2"},"75":{"name":"Video Conferencing","link":"https:\/\/wp-octa.octapull.com\/en\/category\/video-conferencing"}},"tags_names":[],"comments_number":"0","_links":{"self":[{"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/posts\/6381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/comments?post=6381"}],"version-history":[{"count":3,"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/posts\/6381\/revisions"}],"predecessor-version":[{"id":32795,"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/posts\/6381\/revisions\/32795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/media\/32770"}],"wp:attachment":[{"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/media?parent=6381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/categories?post=6381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp-octa.octapull.com\/en\/wp-json\/wp\/v2\/tags?post=6381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}